I like to think about interesting questions.The first line is on the first page, top of second column, of Po-shen Loh and the paragraph is the closing paragraph, on the last page.
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Everyone who has been trained in mathematics has been taught to think very creatively, to have a powerful way of reasoning […]. Mathematics is the core of all this thinking and logic, so we should encourage everyone to study mathematics. In fact, I often make a joke that we should have a rebranding campaign, we should not call what we do “mathematics.” Because right now if I go to the street and ask people “what is mathematics?” they will most likely say something like 7*6 = 42. But mathematics is not memorizing [...], mathematics is thinking. So we should rebrand mathematics and call it thinking. Then nobody will be able to say, “I don’t like thinking, I have never tried thinking.” (Emphasis mine)